Don't invest time in your logo - invest time in your branding

"Branding is not a sprint. it's a marathon. a unique promise, kept over time". we all agree branding is super important, and we all understand that as a startup you don't always have the resources to paint the sky with your logo, or buying billboards and tv ads. so what CAN you do? 

  1. Decide on that one single message that tells your story in a differentiated way - and repeat it. over and over. In each and every one of your communication channels. On social, PR, in your ads, in conventions, on your youtube channel. tell the same story over and over. and than again. use the same words, same promise. 
  2.  Decide on a specific visual language - colors, fonts, type of visuals (real photos? illustration? gifs?) and use the same rules in each visual you use. On FB, Youtube, twitter, snapchat, Instagram VR, AR, PR and any other communication channel. make your startup memorable through your visuals. 

Most important thing to understand is repetition - If you'll say it over and over, they will remember. If you talk the same and look the same, users, journalists, investors and competitors will identify you in a second, remember you after you leave and before you come. When this happens - your startup is a brand. and it's good for you. 

MY WORK: Sites

One of the most important things to my opinion is the main platform that can tell your brand story the way YOU like it. Not on FB, Youtube, Meduim or any other platform that it is not really yours. For some reason I meet more startups that choose not to invest the time and efforts with creating a great website. This is so wrong. It's your face, it's your presentation for the world, the investors, partners and of course - your Users. It's the first impression, pls make it count. I work with the best designers, UI and UX teams around, and this is one of my favorite sites, made together with the great guys from GoUfo