Don't invest time in your logo - invest time in your branding

"Branding is not a sprint. it's a marathon. a unique promise, kept over time". we all agree branding is super important, and we all understand that as a startup you don't always have the resources to paint the sky with your logo, or buying billboards and tv ads. so what CAN you do? 

  1. Decide on that one single message that tells your story in a differentiated way - and repeat it. over and over. In each and every one of your communication channels. On social, PR, in your ads, in conventions, on your youtube channel. tell the same story over and over. and than again. use the same words, same promise. 
  2.  Decide on a specific visual language - colors, fonts, type of visuals (real photos? illustration? gifs?) and use the same rules in each visual you use. On FB, Youtube, twitter, snapchat, Instagram VR, AR, PR and any other communication channel. make your startup memorable through your visuals. 

Most important thing to understand is repetition - If you'll say it over and over, they will remember. If you talk the same and look the same, users, journalists, investors and competitors will identify you in a second, remember you after you leave and before you come. When this happens - your startup is a brand. and it's good for you.