Is Onboarding = Marketing?

The team at Product hunt created this list of great products with great onboarding - click here to check it out. why do I mention it here? because marketing people work hard to get the users to the product, but if the user's first impression is bad (=bad onboarding) nothing will help you. another thing is think how you can use the onboarding to process to communicate your marketing messages. bottom line - as the company's marketeer - take part in the onboarding process and share your voice. Remember - if it doesn't go well, you can always can blame the product guys ;)