TIP: What’s the perfect time frame for telling the story of your business? (Hint: 3 minutes and 44 seconds)

According to a recent post on Techcrunch, a new study conducted by docsend and Harvard Business School professor Tom Eisenmann, discovered that investors don't look at a pitch for more than 3 minutes and 44 seconds. There are a number of other useful insights in the article as well, so read it here, then try it for yourself - it's a great exercise.