MY WORK: How to explain complex tech to beauty junkies and turn them into new users at the lowest acquisition costs

Thanks to the incredible talent of Lior, Tomer, Karin and Pony, we succeed in creating this incredible product movie. I’m not just saying that it’s incredible because I think the branding and production are top notch (which they are), but also because it got amazing acquisition costs via a Youtube installs campaign. Not bad.