After many years working with the biggest brands around, I re-found my passion helping young companies turn their great products into global consumer brands.
2006-2014: Brands advertiser // Digital strategist
Worked with clients as P&G, Sony, VW, Microsoft, intel, Toshiba, Hyundai and more. First as a copywriter in Y&R, top Israeli advertising agency, then as the managing partner at UTURN, a social media marketing agency I co-Founded. UTURN later on have been merged to ACW Grey group (subsidiary of WPP), one of the largest advertising groups and I became the agency's Head of digital.
2013-2018: Startups advertiser // CMO for hire
Worked with startups as Missbeez, easy, jelly button, jolt, venn and more. I lecture in Google and Yahoo accelerators, IDC, Technion and few more. I work mostly with consumer startups, create their marketing strategies, action plans and lead execution (I hire and mange the required team; creative / production / media buying / analysis and more).
2018 - Present: Founder, The B2C’s
An early stage Consumer fund, backed by successful consumer entrepreneurs as well as some of the biggest media and creative groups. We invest and work with B2C startups founders and help with anything related to marketing. Our mission is turn great products into big global consumer brands.