After many years working with the biggest brands as an advertiser in the biggest agencies (Grey/ Y&R), I re-found my passion helping young companies turn their great products into global consumer brands.
2006-2014: Brands advertiser // Digital strategist
Worked with clients as P&G, Sony, VW, Microsoft, intel, Toshiba, Hyundai and more. First as a copywriter in Y&R, top Israeli advertising agency, then as the managing partner at UTURN, a social media marketing agency I co-Founded. UTURN later on have been merged to ACW Grey group (subsidiary of WPP), one of the largest advertising groups and I became the agency's Head of digital.
2013-2018: outsource CMO for startups
Led strategic marketing processes for B2C startups as easy, missbeez, jelly button, jolt, venn and more. Created their action plans and led execution. I lecture and mentor startups at Google, Yahoo, IDC, Technion
2018 - Present: Founder, The B2C’s
The 1st Israeli B2C kind-of-a-VC, Designed for brave Israeli founders, building exceptional Brand-Driven Startups. learn more here: TheB2Cs.com